Certified
Strategic Marketing & Digital Growth Programme
3 to 5 days
Available as face-to-face training, online live training, or blended learning with project work.
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Overview
This programme is designed for professionals who want to build stronger brands, attract the right audience and grow their business through effective marketing strategy. Participants will learn how to develop positioning, understand customer behaviour, plan campaigns, create content strategies and measure marketing performance across digital and traditional platforms.
Programme Structure
Module 1: Marketing Strategy & Brand Positioning
Understanding market gaps, customer segments, value propositions and brand differentiation.
Module 2: Customer Journey & Consumer Behaviour
Mapping customer needs, decision-making triggers and touchpoints from awareness to conversion.
Module 3: Content, Social Media & Digital Campaign Planning
Developing campaign angles, messaging pillars, platform strategies and content calendars.
Module 4: Performance Marketing & Analytics
Understanding KPIs, campaign tracking, lead generation, conversion rates and ROI.
Module 5: Strategic Marketing Plan Presentation
Participants develop and present a simple marketing growth plan for a business, product or service.
Who Is This For?
This programme is suitable for marketing executives, business owners, entrepreneurs, sales teams, brand managers, communications teams and professionals involved in business growth.